OUR APPROACH Myriad
Marketing specializes in providing strategic direction and tactical
solutions for the travel and tourism industry.
Myriad offers a complete range of integrated marketing services
for our clients:
Marketing and Advertising
Representation
Custom Publishing
Myriad was established in 1987. With offices in Los
Angeles and New York, Myriad today is a recognized specialist in
the tourism industry, with clients from around the corner to around
the world.
At Myriad, our marketing process begins with an empty
page. We believe creative solutions should not be restricted to assumed
formats. We might focus on public relations over advertising. There
might be a search for the best partner for the campaign. Maybe a
nontravel company that can bring us a new database. Maybe the answer
isn’t
on a page at all. Maybe it’s an event or an on-line communication.
At Myriad we look in the box, outside the box, and hell,
sometimes the box is a circle!
Most often we realize the solution can be found only by looking at
the bigger picture.
A strategic approach which can only be fulfilled with a completely
integrated marketing approach. Short-term planning, long term results
and budgetary considerations are always taken into account.
Our expertise in travel marketing consulting, branding and advertising,
in-house
creative and media facilities, successful representation and public
relations experience and cooperative partnership capabilities, all
result in an integrated approach that makes a quantitative difference.
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